Verhaert organizes The Sustainability Paradox with C-Battery, Circular Valley, DEME, UAntwerp and VITO
Sustainability is hotter than ever. Leveraging it successfully, however, requires a balancing act between environmental, economic and technological factors. Do you understand your customer’s willingness to pay, their desire for a greener future, and how to change your business or service model accordingly? During The Sustainability Paradox seminar, you’ll dive into first-hand insights on how to design devices, systems and machines that are both sustainable and marketable with experts from C-Battery, Circular Valley, DEME, UAntwerp, VITO and Verhaert.
Register today and secure your seat View our full program
Unraveling the sustainability paradox
Sustainability is one of the key driving forces behind innovation. More than just meeting customers’ demands, it also prepares you for the future of your industry. However, companies who venture into this transformation, quickly run into a formidable paradox: how do you develop devices, systems and machines that are profitable, desirable ánd feasible?
On the one hand, the rising demand for sustainable solutions confronts the challenge of persuading customers to invest more in eco-friendly products. On the other hand, these solutions require substantial investments to prepare your infrastructure, personnel and business model for a paradigm shift, all without certainty on the viability and profitability.
Moving toward a green future in product innovation
Overcoming the sustainability paradox to successfully launch sustainable products often involves a holistic approach that considers the entire product lifecycle and engages stakeholders at various levels. During The Sustainability Paradox seminar, you’ll gain first-hand insights from experts from C-Battery, Circular Valley, DEME, UAntwerp, VITO and Verhaert on how to successfully move your business toward sustainability:
- 9h00 – Event introduction
- 9h30 – Start-up’s paradox in aiming at circular business models
Explore how innovation can be a driving force in sustainable development, and learn about the benefits that partners of Circular Valley experience through a powerful network of transformation. - 9h55 – Carbon capturing innovation: creating value for society
Get a comprehensive understanding of the impact and implications of this cutting-edge technology and gain insights on how to overcome the paradox and bring this revolutionary technology to the market seamlessly. - 10h35 – Designing business & batteries for a better world
How do you integrate recycling and refurbishment strategies into batteries, coupled with increased design complexity? Dive into the essential prerequisites shaping battery design and explore the evolving landscape. - 11h00 – Charting a green horizon: DEME green hydrogen in Oman
In the pursuit of innovating in green hydrogen production, DEME enters uncharted territory with a novel production recipe with groundbreaking technology. Learn how it’s introducing this novel product to customers unfamiliar with its potential. - 11h30 – Panel discussion: decoding ecodesign for a sustainable future
How do you overcome sustainability paradoxes and shape a clear sustainability roadmap in mature companies, start-ups and research institutes? Discover how our panelists are pushing the status quo. - 12h15 – Walking lunch & networking
Discover how to move your business toward sustainability during the Sustainability Paradox seminar on March 5th in Niel. Visit the event page for the full program and to secure your seat!